Our employees develop and produce sustainable solutions that are compatible with a wide range of technologies for use in passenger cars, commercial vehicles and off-road machinery.
This allows us to make a fundamental contribution to the continuous development of societies around the world. After all, mobility is a basic human need.
MOBILITY LIFE BALANCE
ZF HAS ITS FINGER
ON THE PULSE
Environmental pollution, accidents, traffic jams – the mobility solutions we use today appear to be becoming obsolete. For a long time, ZF has been working on developing products to change this situation. With the #MobilityLifeBalance initiative, the Group provides information on the current challenges and presents different options on how to cope with them.
The car has long been regarded as a symbol of freedom and independence. Advertisements still use the image of happy people that are able to travel to interesting destinations around the world in a relaxed manner thanks to modern automotive technology. Unfortunately, reality paints a completely different picture, as drivers have to contend with traffic jams, stress, the hunt for a parking space, driving bans and accidents as part of their everyday routine. What is more, the consumption of natural resources and emissions give motor cars a negative image. There is no doubt that the promise of mobility and the reality are two totally different things.
Our mobility is coming apart at the seams
As a technology group and a provider of mobility solutions, ZF took this development as an opportunity to launch a major campaign last summer. It’s name? #MobilityLifeBalance. The initiative was promoted not only by the Group’s presence at a wide range of trade fairs and events, but also by means of its own website, by a social media and advertising campaign, as well as by a zeppelin adorned with the relevant branding, circling in the skies above selected events. The aim of #MobilityLifeBalance was, and still is, to openly discuss the negative aspects of current mobility solutions, and also to show how ZF and every single person can help to establish a balance between mobility and life once again.
Ultimately, the desire for mobility is a basic human need among the constantly growing world population. Forecasts by the United Nations indicate that the global population, which currently stands at 7.4 billion, will increase to almost 8.4 billion people in 2035. If no changes are made to the way in which we approach mobility, this population growth will result in more traffic, a greater burden being placed on the environment and rapidly rising mobility costs.
This is not acceptable. Consequently, there is an urgent need for action with respect to the further development of mobility solutions. “Individual mobility is one of the accomplishments that have been responsible for our quality of life improving dramatically over the last few decades,” comments Wolf-Henning Scheider, CEO of ZF. The campaign is based on the ZF Next Generation Mobility corporate strategy. This can be used by all employees as a compass that shows the way forward for all Group activities. Every day, ZF strives to ensure that the mobility of the future will remain accessible and at the same time affordable for everyone, that it is convenient and readily available, that it comes with greater levels of safety and comfort, and that it is even more efficient and sustainable.
ZF technology for “Next Generation Mobility”
The launch of the initiative was marked by the ZF Global Technology Days at the start of July 2019. Traditionally, the Group uses this event to inform the assembled representatives of the financial and trade media about the ZF highlights that are to be showcased just a few weeks later at the International Motor Show (IAA). At last year’s driving and product event for international journalists, ZF presented new solutions for next-generation mobility, with those in attendance being given a glimpse of four different passenger car innovation prototypes. These prototypes were equipped with innovative products for hybrid and electric drives, system solutions for automated driving and new features in the fields of integrated security and chassis technology.
Information portal contains facts and tips
In parallel to the ZF Global Technology Days, ZF launched a website specifically dedicated to the initiative at www.mobilitylifebalance.com. Visitors to the website who are interested in the initiative will find a wide range of information such as articles, infographics and videos on challenges and possible solutions. The website also features practical tips for anyone interested in improving their personal #MobilityLifeBalance. These range from suggestions on how to combat travel stress to technical checks that are easy to carry out on passenger cars to ensure improved road safety. ZF also promotes a large amount of this content via its own social media channels.
Against the backdrop of the biggest upheaval in the history of the automotive industry, with which companies in this industry and their employees are currently having to contend, the ZF campaign is not only a perfect fit with the slogan of IAA 2019, “Driving tomorrow,” but also has its finger on the pulse of contemporary social trends.
#MobilityLifebalance IN NUMBERS
With its initiative, ZF is addressing a topic that is currently important to a large number of people. The evaluation of this campaign makes this clear – and encourages the Group to continue.
contacts* was the gross reach of the #MobilityLifeBalance initiative.
impressions* thanks to the social media campaign on the ZF channels.
This Share of Voice score is excellent and describes our online visibility compared to our competitors. In 2017, which was also a passenger-car IAA year, the figure was 25 percent.
*In the period from June 1 to December 31, 2019.